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When I think about the related celebrities, the actor and the film producer Katie Holmes comes to mind. She’s like a long-time friend who is cool and humble – so when she dropped her daily beauty routine, I listened closely. In true Holmes fashion, the products she swears by are refreshingly affordable, including her lash-lengthening mascara.
Earlier this week, Holmes teamed up with Merit for the latest installment of the brand’s “Get Ready With Me” series on Instagram. “In everyday life, I wear very little makeup,” she said, sporting the brand’s award-winning blush. In just a few minutes, she had applied blush, concealer, brow gel and a subtle lip blend. But the highlight? Merit volume enhancing mascara.
Get Pure Lash Lengthening Mascara for $28 at Merit! Please note, prices are accurate as of the date of publication but are subject to change.
Online sleuths suspect that it might be a new launch, given the sleek black and silver packaging. Until we get confirmation, Merit offers fan favorite Clean Lash Lengthening Mascara, known for its everyday wearability and smudge-resistant formula. Fatty acids and vitamin B5 additionally repair lashes, keeping them soft and healthy.
The black satin finish and flutter lift make it the kind of mascara you can swipe on and go. Even better, the tube design makes it easy to remove at the end of a long day, smoothing the eyes with warm water.
Consumers also praise the mascara’s smooth wear, noting that it “stays on longer and doesn’t feel heavy.” “I really like it,” said one Merit fan, adding that it remains true to the brand’s vision of being small but delivering visible results. “I love how it lengthens and lifts lashes without making them feel heavy or awkward.”
Recreate Holmes’ effortless beauty look with Merit Clean Lash Lengthening Mascara. For just $28 (and a few seconds of your time), you can achieve dreamy celebrity-approved lashes.
Get Pure Lash Lengthening Mascara for $28 at Merit! Please note, prices are accurate as of the date of publication but are subject to change.
Are you looking for something else? Check out many of Merit’s best sellers here and don’t forget to check out all of the brand’s limited edition cosmetics for some of the best!
If you’ve seen Martha Stewart’s Instagram lately, you already know she’s not kidding. At 83, she posts glowing selfies and close-ups with lashes that look lifted, toned and deeply defined. Naturally, we had one question: what mascara does she use? A source tells us her go-to is Charlotte Tilbury Exagger-Eyes Volume Mascara – […]
