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A beverage brand linked to Barron Trump launched its first product, a yerba mate drink in Florida.
SOLLOS Yerba Mate recently released a Pineapple + Coconut 12-pack priced at $39. The Palm Beach-based company, which says it was founded by “a group of close friends aged 19-23 who grew up living in South Florida,” is leaning on its Sunshine State roots, marketing SOLLOS as a drink for Florida’s outdoor lifestyle.
The company marks the latest venture tied to Barron Trump, the youngest son of President Donald Trump and student at New York University.
“The launch went very well,” Spencer Bernstein, founder of SOLLOS, told FOX Business. “Spending over a year refining the formula and creating over 100 iterations of the recipe was definitely worth it.”
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Filings filed in January in Florida and Delaware show that Barron Trump is one of the five directors of SOLLOS Yerba Mate Inc. (ANGELA WEISS / AFP via Getty Images)
Bernstein said the early response has been strong, including from people who were initially skeptical.
“We got a very good response about the taste of SOLLOS, even from people we expected not to like it because of preconceived ideas. We proved that it is a drink that everyone can enjoy,” he added.
Yerba mate – a popular caffeine herbal tea in BrazilArgentina, Uruguay and Paraguay – have gained popularity in the US as an alternative to coffee.
“We believe that yerba mate is the best source of caffeine because it is plant-based and provides smooth, continuous energy without the sharp spikes and crashes that are often associated with coffee and artificial energy drinks. It is also naturally rich in antioxidants,” said Bernstein.
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A box of cans and 12-packs of SOLLOS Yerba Mate is shown on the outside. The company recently released its Pineapple + Coconut flavor, which is sold online in 12-packs.
SOLLOS also recently reached another milestone, Bernstein said, earning USDA Organic certification.
“Most of the drinks on the shelf use stevia or artificial sweeteners like sucralose,” says Bernstein. “Since the beginning, we have focused on using the highest quality organic ingredients to make SOLLOS the delicious and functional drink that it is.”
Filings filed in January in Florida and Delaware show that Barron Trump is one of the five directors of SOLLOS Yerba Mate Inc., which has its headquarters a few minutes from Trump. the Mar-a-Lago family Club in Palm Beach.
The company said its products will be sold online and at select retail locations throughout South Florida. It also sells branded merchandise, including a sweatshirt, shorts, beach bag and hat.
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Tiffany Trump, Donald Trump Jr., Eric Trump, Ivanka Trump, Barron Trump, and first lady Melania Trump watch as US President Donald Trump delivers his State of the Union address at the US Capitol on Feb. 24, 2026, Washington, DC. (Photos by Andrew Harnik/Getty/Getty)
SOLLOS has previously been announced as a beverage brand designed to complement life in the “Sunshine State,” with a sun-focused logo.
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In July 2024, Barron Trump and two partners – including a former schoolmate – incorporated a real estate firm, Trump, Fulcher & Roxburgh Capital Inc., in Wyoming. The company was dissolved on November 14, 2024, days after the presidential election.
