Recreate Martha Stewart’s Smokey Eye With This $24 Gel Eyeliner

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A smoky eye is always a look that works hard on the red carpet — but recreating that soft, messy definition at home often comes down to one thing: the right products. Because Martha Stewartsmoky red carpet eye, celebrity makeup artist Daisy Toye created the look using Laura Geller’s best-selling INKcredible Gel Eyeliners.
“For the eyes, I used Just Swipe Cream Eyeshadow in Terracotta, and INKcredible Waterproof Gel Eyeliner Pencil in Deep Purple and Brown Sugar to define and add depth,” Toye said in an Instagram post.
The eyeshadows offer rich color with a soft, blendable finish that makes smoky eyes feel approachable rather than overdone. The gel-based formula goes on smoothly – no dragging, no skipping – giving you enough time to soak and dry before it sets in place.
Get Laura Geller INKcredible Gel Eyeliner for $32 at Amazon! Please note, prices are accurate as of the date of publication but are subject to change.
Using two tones, as Toye did in Stewart’s look, adds instant depth: A deep purple shade enhances the lash line with a bit of intensity while a warm brown softens the edges, creating a smoky effect that looks diffused and voluminous rather than bold.
Once set, the exfoliating gel wears comfortably all day without transfer or fading, making it especially reliable for longer events (or everyday wear if you’re looking for lasting definition). The formula also plays well with real-world lids, gliding over texture and fine lines instead of settling into them.
One Amazon buyer said the eyeliner “goes on smoothly without tugging [the] skin,” and noted that it “works well for firming.” Another reviewer said, “[It’s] eyeliner only [they’ve] I found it did all day on my waterline. “
If you’re looking to nail a smoky eye that feels soft, wearable, and polished for the red carpet, Laura Geller’s INKcredible Gel Eyeliner makes it surprisingly easy. Buy the best-selling pencil now and recreate the look with minimal effort.
Get Laura Geller INKcredible Gel Eyeliner for $32 at Amazon! Please note, prices are accurate as of the date of publication but are subject to change.
Are you looking for something else? Check out more gel eyeliners here and don’t forget to check out all of Amazon’s Daily Deals for some great deals!



