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Hard Rock Digital Expands Multi-Year GeoComply Partnership, Deepens Adoption of Its Digital Identity Platform to Drive Growth and Stop Complex Fraud

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Hard Rock Digital Expands Multi-Year GeoComply Partnership, Deepens Adoption of Its Digital Identity Platform to Drive Growth and Stop Complex Fraud

Business Wire Business Wire

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Improved partnerships will reduce conflict, accelerate growth, and stay ahead of emerging threats.

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VANCOUVER, British Columbia — Hard Rock Digital and GeoComply today announced the expansion of their long-standing partnership, deepening Hard Rock Bet’s use of GeoComply’s digital identity platform for onboarding, fraud prevention, and compliance.

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The extended agreement reflects a long-term commitment to a unified identity infrastructure that continuously assesses trust throughout the player journey. As fraud becomes more sophisticated and increasingly AI-driven, GeoComply combines machine learning with real-world signal intelligence to detect threats in real-time. The core of this platform is IDComply, which combines KYC data with deep device intelligence, accurate location signals (down to 5m), and real-time behavioral analytics to deliver continuous identity verification.

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“Hard Rock Bet players expect a world-class experience from the moment they join us,” said Mike Primeaux, Hard Rock Digital Managing Director and Chief Operating Officer. “By integrating identity verification, KYC, fraud signals, and location compliance into a single platform, we’ve created a seamless experience for our players.”

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“In today’s environment, operators are realizing that multi-proprietary and geographic solutions create both risk and conflict,” said Kip Levin, CEO of GeoComply. “Hard Rock Bet discovered early on that security and growth go hand in hand. By bringing together location, fraud, and digital identity in one place, operators can identify emerging threats faster and make more accurate decisions at scale.”

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About GeoComply

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GeoComply’s digital identity platform is purpose-built to stop fraud. Its “there”-based trust engine combines high-integrity location intelligence, device intelligence, behavioral analytics, and KYC data to stop sophisticated fraud that other platforms don’t even know about, while helping businesses quickly verify legitimate users. Established in one of the world’s most stringent regulatory environments, GeoComply’s leading data environment spans 14+ years in compliance, fraud, and ownership. Its active network of 200+ million device installations worldwide fuels its AI/ML models, with 2.5 billion+ monthly data inflows across Financial Services, FinTech, Media & Entertainment, iGaming, and more.

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About Hard Rock Digital

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Hard Rock Digital is Hard Rock International’s exclusive sports betting affiliate vehicle and the primary sports betting vendor for the Seminole Tribe of Florida. Known worldwide for its cafes, casinos, hotels, and collection of music memorabilia, Hard Rock’s legendary hospitality and entertainment serves as our foundation as we build the future of online sports betting and gaming. Headquartered in Hollywood, Florida, and with offices in Austin, Texas, Atlantic City, New Jersey, and Toronto, Ontario, Hard Rock Digital is dedicated to creating the best gaming experience for sports fans and mobile gamers everywhere.

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Join us by visiting HardRock.bet and follow @HardRockBet on social media for the latest betting action. For more, visit HardRockDigital.com.

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