Tom Brady, Alix Earle, Jay-Z, Kendall Jenner and more spotted at the star-studded Fanatics Super Bowl 2026 party
Michael Rubin’s Fanatics Super Bowl party was the place to be in San Francisco, Calif., on Saturday.
The annual bash is also packed with A-listers, making it one of the most sought-after parties to hit during Big Game Weekend.
One of the first celebrities to arrive and walk down the red carpet at Pier 48 was NFL legend Tom Brady, followed by New England Patriots owner Robert Kraft, New York Giants star Cam Skattebo and Cincinnati Bengals quarterback Joe Burrow.
Soon after, we saw everyone from promoter Alix Earle – she, along with Brady, has been jumping at all the hot Super Bowl parties this week – to singing J Balvin, NFL star Odell Beckham Jr., retired NBA player Dwight Howard, actor Jamie Foxx and “CBS Mornings” host Gayle King.
In putting together such a guest list this year, Fanatics CEO Rubin exclusively told Page Six that it was “really easy” thanks to the Patriots winning the Super Bowl.
“I get one of my best friends, Robert, [and Kraft Group president] Jonathan Kraft is actually in the game, so that helps, by the way, when your friends are in the game,” he explained on the red carpet.
“What will make it a great week is that we will have the best party today and then [New England Patriots] they will win the game tomorrow.”
Inside the star-studded bash, Page Six spotted rapper Jay-Z hanging out with friends in an exclusive, roped-off area, taking up space next to the stage.
Just a few feet away, “Bloody Valentine” rocker MGK was seen chatting with actor Kevin Costner, who “became good friends” with the singer’s close friend, Pete Davidson, at last year’s VIP fête.
Kendall Jenner was also there – after recently appearing in a Super Bowl 2026 ad for Fanatics Sportsbook – and at one point she stopped to take an impromptu photo with Kraft.
Others who attended the event included Zac Efron, Sofía Vergara, Jon Bon Jovi, Diplo, Kevin Hart, Meek Mill, Lil Baby, Teyana Taylor, Russell Wilson, Shaboozey, Drew Brees, 2 Chainz, French Montana, Reggie Bush, Guy Fieri, Fat Joe, Becky G, Tiffany Haddish, Emmav Key Haddish, Emmav Keegan, Adamne Michael Keegan, Adamne Michael Keegan, Emmav Keegan, Emmav Keegan, Emmav Keegan Hart, Danny Amendola, Ja Rule, Lala Anthony, Camille Kostek, Kyle and Kristin Juszczyk and many more.
Guests at the party were entertained from start to finish, with performances by Cardi B – who encouraged attendees to take pictures with her as they celebrated – as well as SZA, Travis Scott, Ciara, 21 Savage, Don Toliver, Chase B and Nelly and Ashanti.
The Fanatics bash started one day before the New England Patriots faced off against the Seattle Seahawks in Super Bowl LX at Levi’s Stadium in Santa Clara, Calif.
Puerto Rican rapper Bad Bunny, meanwhile, will be headlining the Apple Music Super Bowl Halftime Show, following Green Day’s opening act and pregame concerts by Charlie Puth, Brandi Carlile and Coco Jones.
“I just want to have fun, it’s going to be a big party,” teased the “King of Latin Trap” (real name: Benito Antonio Martínez Ocasio) during an Apple Music press conference in San Francisco on Thursday.
“I don’t want to give spoilers, people only need to worry about dancing. They don’t need to learn Spanish, it’s better if they dance, but there is no better dance. [than one] that comes from the heart.”
Listen to all the Super Bowl 2026 celebrations live on NBC, Peacock, Telemundo and Universo Sunday.
