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Blake Lively’s $12 Foundation Gives Skin a ‘Velvet Look’

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Blake Lively you have enough money to splurge on expensive beauty finds, yet you still prefer the under-$20 drugstore selection. Just pick up her favorite foundation, which is just $12 from Maybelline.

The actress talked about her beauty preferences Harper’s Bazaarwhere he admitted that he had been a fan of Maybelline for years. She waxes poetic about several things – including Lifter Gloss – but her new favorite is Maybelline Fit Me! Dewy + Smooth Foundation.

“I just got it,” he shared with the store, “and it’s beautiful.”

Get Maybelline Fit Me! Dewy + Smooth Foundation for $12 at CVS! Please note, prices are accurate as of the date of publication but are subject to change.

Related: Julianne Moore Uses $15 SPF ‘Perfectly Layers Under Makeup’

Julianne Moore’s beauty routine leans heavily on no-nonsense work — and her skincare preferences reflect just that. During Vogue’s “Beauty Secrets” video, the actress reached for Bioré UV Aqua Rich Daily Hydrating Facial Moisturizer SPF 50, calling it her “new favorite sunscreen” and noting that it’s “great under makeup.” We consider More […]

While foundation trends tend to cycle – matte is slowly returning to shine – a dewy finish is here to stay because it gives your complexion a natural glow. This is especially suitable for summer when people want to achieve that no makeup makeup look. Maybelline Fits Me! The Dewy + Smooth Foundation is perfect for that.

This dewy foundation not only evens out skin tone and texture, but its hybrid formula also works as skincare, deeply hydrating with glycerin. And, while it won’t completely replace your need for sunscreen, this is infused with SPF 18 for enhanced UV protection.

With added benefits and flawless medium coverage, CVS shoppers even say it’s “the best dewy foundation available.” It also helps to have a lighter texture and gives the skin a refined look.

“I was using Maybelline Better Skin Powder, but Maybelline discontinued it, so I got this foundation, and it’s perfect,” one reviewer wrote. “It’s non-irritating, not heavy or mask-like, and not too greasy, leaving my skin looking fresh. I’ve tried all kinds of high-end store brands, and they’re just a waste of money. Maybelline is the best!”

Really, why would you spend three times the money on designer foundations when Maybelline Fits Me! The Dewy + Smooth Foundation is so popular and a fraction of the price? If you ask We, it’s time to add to cart!

Get Maybelline Fit Me! Dewy + Smooth Foundation for $12 at CVS! Please note, prices are accurate as of the date of publication but are subject to change.

Are you looking for something else? Check out more from Maybelline here and other dewy foundations here!

NEW YORK, NEW YORK - MAY 04: Cher attends the 2026 Met Gala

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