Women entrepreneurs shine at SM Supermalls this Women’s Month

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Women entrepreneurs shine at SM Supermalls this Women’s Month

Women-led businesses took center stage as the WomenBizPH Trade Fair successfully opened at SM Lanang Premier from March 12-14, celebrating the creativity, resilience, and growing impact of Filipina micro, small and medium enterprises (MSMEs). Organized by WomenBizPH in collaboration with SM Supermalls, the three-day trade show brought together inspiring women entrepreneurs proudly displaying a vibrant mix of local products – from artisan cakes and handmade accessories to healthy foods, knitwear, delicacies, and wellness products.

More than just the market, the event highlighted the powerful stories behind the products, showing how female entrepreneurs continue to turn passion into purpose and innovation into livelihood opportunities.

Filipina entrepreneurs proudly present their products at the WomenBizPH Trade Fair, highlighting the ingenuity, resilience, and innovation of women-led MSMEs.

Inspirational Stories Behind Women-Led MSMEs

Behind every product on display is a powerful story of determination, innovation, and purpose. Across the country, women entrepreneurs continue to turn challenges into opportunities, build businesses that uplift communities and preserve Filipino art.

From handmade fashion accessories to artisan food products, women-led MSMEs showcased a variety of Filipino creations at the WomenBizPH Trade Fair.

Empowering Employees Through Creativity

For the founder of Sassy’s Creation, entrepreneurship is not just about building a name but about developing communities. “Our aim is not only to create meaningful products but also to support local artisans and weaving communities across the country,” he said.

Sustainable and timeless — these two words describe the beauty of Sassy’s Creation Enterprise, a product where traditional Philippine craftsmanship meets modern innovation. By combining heritage weaving techniques with contemporary design, Sassy’s Creation produces a selection of fashion staples designed to Everyoneusing innovative fabrics and locally sourced textiles that reflect both sustainability and style.

Behind every piece of Sassy are the skilled hands of female artisans, including housewives and women from the Bureau of Jail Management and Penology (BJMP) in Antipolo, Rizal, who carefully design each item with dedication and pride. Through this collaboration, the product provides meaningful livelihood opportunities while celebrating Filipino art.

By working closely with weaving communities and showing their handmade pieces through trade shows and retail platforms, Sassy’s Creation continues to help preserve traditional Filipino art while bringing it into today’s lifestyle and fashion scene. Discover their products on Instagram: @sassyscreationph

Carrying On the Legacy

“Magpoc is not just a label – it’s a legacy of providing for our community. I stepped into this role to honor the women who came before me while developing the brand for the next generation,” he said.

For Cynthia M. Eusebio, owner of Magpoc’s Pastry Products Manufacturing in Bataan, entrepreneurship is deeply rooted in family values.

Now the leader of the brand’s third generation, Eusebio continues to innovate by expanding Magpoc’s reach through digital platforms and new product offerings while preserving the traditional recipes that built the business. Discover their products on Facebook: MagpocsAraroCookies.

From Survival to Power

“I started small, making chicharon and selling quietly to shops and offices. That little money became my hope and my courage – it helped me rebuild my life and proved that even if you have nothing, you can rise again,” he shared.

It belongs to Cebu-based businessman Cuevas Planas, the founder of Kirby’s Chicharonhis business trip represents resilience and courage to start over.

Through perseverance and faith, Planas made a name for himself from humble beginnings, eventually gaining confidence the show his products at mass markets and trade shows. Discover their products on Facebook: kirbyschicharonph.

Turning Passion into Healthy Creativity

“Every challenge teaches us something. Even in difficult times like the pandemic, we continued to innovate and keep going – because every step we take brings us closer to success,” said the businessman.

During that time, Flaviano’s Health Food Products, based in Laguna, was born out of a shared passion for creating new food products.

Today, the brand continues to develop healthy food options while exploring new opportunities to reach more customers through platforms such as SM Supermalls. Discover their products on Facebook: FlavianosFood SM Supermalls: Launchpad for Future Filipino Brands With Programs Like WomenBizPH Trade Fairs, SM Supermalls continue to serve as a marketplace where MSMEs can grow, be seen, and reach new markets.

“At SM Supermalls, we don’t just see MSMEs as exhibitors but as brands of the future. By providing accessible platforms where entrepreneurs can’t. the show their products and connect with customers, helping to grow the next generation of Filipino brands,” said Joaquin San Agustin, SM Supermalls Executive Vice President of Marketing.

For many entrepreneurs, showing their products in SM supermarkets represents a major milestone – opening doors to new opportunities, relationships, and clients.

This commitment reflects SM Supermalls’ longstanding commitment to supporting MSMEs as drivers of inclusive economic growth and community development.

Celebrating Women Entrepreneurs

This Women’s Month, SM Supermalls invites shoppers to discover inspiring women through these products and support their journey to growth and success.

Because when women entrepreneurs step up, they do more than grow businesses—they improve families, empower communities, and inspire the next generation of leaders.

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