Meghan Markle again Prince Harry stay strong with Netflix, as a spokesperson shuts down allegations that executives no longer trust the couple following news about the end of their partnership with the As Ever brand.
Insiders say a Netflix executive Ted Sarandos and content officer Bela Bajaria are fed up with Sussex’s deal, according to a report on Tuesday, March 17, published by Sussex Variety.
Sources said the couple’s “bedside approach” didn’t go down well at meetings, combined with lower-than-desirable ratings for shows like this one. With love, Meghan fueling concerns that e-commerce may not be the most strategic way for Netflix to stay engaged with former royals.
However, a spokesperson for Netflix denied the allegations, calling them “completely inaccurate.”
“Archewell has been a thoughtful and collaborative partner,” Bajaria said in a statement, “and we’ve enjoyed working with Harry and Meghan.”
Bajaria added, “They are deeply involved in the storytelling process and bring a unique perspective, relevant to the types of impactful projects our members respond to.”
Meghan Markle and Prince Harry.
(Photo by Michael Loccisano/Getty Images)Insiders in this report also said that Sarandos recently refused to answer Markle’s phone, 44, unless there was a lawyer on the phone, which is an allegation that has been contradicted.
“This is a blatant lie. In fact, Meghan texts and speaks to Mr. Sarandos on a regular basis, and has visited his home, without lawyers,” Sussex’s lawyer wrote. Michael J. Kump in the letter to Variety.
Representatives for the streaming giant spoke after confirming that Netflix is ending its partnership with Markle’s show As Ever, which premiered in April 2025, after two seasons. With love, Meghan.
Meghan Markle’s lifestyle brand, As Ever, has responded to a report that it wants to expand in Australia rather than the UK. […]
“Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we’re excited to be a part of bringing that vision to life,” a Netflix spokesperson said. Us in a statement on Friday, March 6. “As always intended, Meghan will continue to grow the brand and take it into her next chapter independently, and we look forward to celebrating how she continues to bring joy to homes around the world.”
Moving forward, the show will continue to air on the broadcaster as a seasonal special. “As always I’m grateful for Netflix’s partnership with the launch and in our first year,” said a spokesperson for the brand. “We have seen significant and rapid growth and As Ever is now ready to become independent.”
