That’s what Amazon Prime has in store for its Masters streaming

New television partners arrive at Augusta National almost as often as the United States’ first visit to the moon.

In 2026, CBS will celebrate its 70th year of major golf broadcasting; ESPN will celebrate its 18th; and a new startup (and global streaming giant/part of the largest company in the United States) called Amazon Prime will celebrate its first Masters broadcast.

By those metrics, the addition of Amazon Prime to the Masters streaming role in 2026 figures as a news story in itself. But it’s a streamer plans in 2026? Well, those are important news all the same, and on Wednesday morning, we got our first glimpse of them.

According to a release distributed by the Masters, Prime Video will broadcast from 1-3 pm ET on Thursday and Friday leading up to ESPN’s coverage of the final two opening rounds.

In addition, Prime will offer the first eponymous analytics-based streaming service Inside Amen Corner, a dedicated feed on Prime Video that will aim to immerse diehard fans in the action and strategy of three of the area’s most popular holes at Augusta National — Nos. 11, 12 and 13. Based on the description of the press release, Inside Amen Corner it appears to be Prime’s attempt to emulate the “Prime Vision” broadcast that fostered genuine love between Thursday Night Football diehards for its endlessly nerdy, deeply entertaining coverage of football’s nuances. The prevalence of Inside Amen Corner will air from 10:45 am to 6 pm ET on all four days of the tournament on Prime Video.

All in all, changes are taking place in a new form of Masters development on TV, reflecting the idea of ​​a tournament that is constantly appearing on television and entertainment. For years, Augusta National has been on a high note: simultaneously channeling a classic, timeless look highlighted by limited commercial distractions and now heading full speed into a technology-driven future with a state-of-the-art app and a full slide of mindless gadgets and gizmos. The Amazon Prime deal is indicative of that same tension, too: Prime’s inclusion in the Masters will bring the tournament to a major broadcast for the first time since the cord-cutting began, but it also provides many of the same brand and production bonafides that Augusta wants from its major network partners. Even the broadcast dedicated to Amen’s Corner shows the same tension, with a fiery, first-of-its-kind, diehards-only radio station to moderate the usual broadcast expected of Amazon’s early Thursday and Friday broadcasts. In every place and in every way, the Prime deal aims to prove that the Masters can exist as it is for nine decades … while never staying in one place.

All in all, the new Masters partner will exist in exactly the space that Augusta National enjoys in terms of media offerings: Extra but not suffocating. For those who can’t get enough of being put down at Augusta National during the second week in April, that’s not bad news.