Meghan MarkleLifestyle brand, As Ever, has responded to reports that it wants to expand in Australia and not the UK.
“This is speculation,” a spokesperson for As Ever told Us Weekly Monday, March 9, in response to an ITV News report published on Sunday, March 8.
“No decisions have been made about when or where international expansion might happen. Entering new markets is a process that is considered, but something that the company is happy to explore as it continues to grow in this next phase,” the spokesperson said. “Watch this space.”
ITV News royal editor Chris’s ship It was reported on Sunday that Meghan, 44, will hold private meetings in Australia next month in hopes of launching As Ever to the world. So far, the brand’s products are only available in the US
According to ITV News, Meghan and husband Prince Harry will visit Australia in mid-April, the couple’s office told the outlet that they will participate in “numerous private, business and philanthropic meetings.”
Ever launched in the US in April 2025, with Meghan’s first offering including raspberry jam, honey, floral sprinkles, crepe mix, shortbread cookies and a range of herbal teas. Productions have dropped in conjunction with the first season of the Duchess of Sussex’s life series, With love, Meghanon Netflix.
Netflix was the first investor in this product but it was confirmed Us On Friday, March 6, it has completed its investment in As Ever.
“Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we’re excited to be a part of bringing that vision to life,” a Netflix spokesperson said. Us. “As always intended, Meghan will continue to grow the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to delight families around the world.”
A spokesperson for As Ever said, “As Ever is grateful for Netflix’s partnership with the launch and our first year. We’ve had significant and rapid growth and As Ever is now ready to become independent. We have an exciting year ahead and can’t wait to share more.”
Meghan’s Netflix series, With love, Meghanaired for two seasons and a holiday special in 2025. In August 2025, Meghan and Harry’s Archewell Productions signed the first new deal with Netflix for film and television projects, extending their relationship with the streaming service.
