Zendaya again Robert Pattinsonnew movie, Dramafacing criticism for its marketing approach while hiding the darkness of the film.
A warning: Spoilers for Drama below.
Drama follows engaged couple Charlie (Pattinson) and Emma (Zendaya), as they prepare to walk down the aisle. However, days before their wedding, the couple and a group of friends meet and reveal the worst thing they have ever done. Although it was teased in the trailer that Emma’s secret is causing anger among the group, details are not being shared.
After the film hit theaters on Friday, April 3, it was revealed that Emma was planning to do a school shooting as a child but ultimately decided not to go through with it.
As details of the drama’s twist have spread online, many have criticized the film for its simplistic and wedding-themed marketing plan, suggesting that the film should be more open and serious about its twist.
Zendaya and Pattinson have attended several press events together to talk about the film, where the actress wore wedding dresses. Because Dramavarious premieres, she released her look that reflects the timeless trend of something old, borrowed, new and blue for brides. Both Zendaya and Pattinson were also asked questions about marriage and marriages in many interviews, making some feel that the overall tone of the film was advertised as straight romance or comedy.
Additional advertising efforts for Drama we ran a social media campaign that used a vintage wedding invitation style and a one-day wedding weekend in Las Vegas back in March.
On Thursday, April 2nd, the pro-gun group March for Our Lives raised the alarm DramaThe marketing plan as a sensitive topic has not been addressed.
“The film may be trying to ask real questions about accountability and change, but A24’s marketing doesn’t meet it there,” the organization wrote via Instagram. “With such a sensitive subject, especially in the US, that conversation can’t start and end on screen. It has to continue in the way the film is presented.”
Alyson Michalka again AJ Michalkaduo Aly and AJ, agreed in March’s comment section on the Our Lives post. (The sisters survived a mass shooting outside one of their concerts in 2022.)
“Couldn’t agree more,” reads a response from the artists’ joint account. “The marketing made us sick when we got the plot twist.”
More users also hit the ground running Drama because it does not appear in connection with twisting.
“Thank you for this ‘spoiler.’ It is marketed as a cute rom com. I would see it. “If I had found this plot in the theater I would have walked out,” another fan wrote. “This is not a normal conversation. Now I will not see this. Do they give any kind of warning about this topic [the] unlock credits or something?”
Another responded, “Dude, it’s about a girl who plans a school shooting? The whole marketing thing has been like an adult teen rom com. Wtf?”
While some fans criticized the film’s silence about the plot, others defended it.
“I don’t think it’s ever been called a rom com. And I don’t think the plot is that far from how most kids probably felt/felt,” one user wrote in the comments. “It brings awareness to the community in which we raise our children.”
Another replied, “You people are anti-art and crazy. Sometimes art is supposed to make you uncomfortable.”
Us Weekly has reached out to A24 for comment.
Drama it’s in theaters now.
