Volvo is pulling the plug on the little one too The most expensive EV this week. The automaker is closing US-bound production and imports EX30 again EX30 Cross Country in the coming weeks, with the final examples closing out the 2026 model year at the end of this summer due to financial and market considerations. In other words, prices are up, and sales are down.
It’s a tough time to sell EVs in the US right now. Volvo joins a growing list of automakers that have reassessed or outright canceled their electric car ambitions in the US due to market and political conditions in the past year. Earlier this year, Chevrolet announced that it would end production the much-anticipated update of the Chevrolet Bolt after just one model year. Last week, Honda announced its cancellation the upcoming 0-Series of electric vehicles built in the US before they reach production, and that’s just the tip of the iceberg.
The EX30’s arrival and short stay in the US is fraught with challenges. A small SUV was the first announced in 2023billed as an affordable electric option starting under $35,000. I was impressed with the EX30 in my time first drive reviewcalling it my most anticipated EV of 2024. Volvo originally planned to keep production costs down by building the EX30 in China, but Biden’s administration prices forced the automaker to to produce transport of examples bound for the US at its factory in Ghent, Belgium.
When the EX30 arrived in the US, it was thousands of dollars more than originally predicted.
Manufacturing software problems also delayed the EV’s estimated arrival until late 2024 as sales peaked in early 2025 — just in time for the Trump administration’s acquisition. unexpected new values. Today, the EX30 starts at $40,344 in the US, and goes up to $50,000 for the two-car model with the best technology — a tough sell for a small SUV even in the best of times. In 2025, Volvo reported only 5,409 EX30s sold in the US and a 60.5% drop in sales of electrified vehicles compared to 2024.
When reached for comment, a Volvo representative confirmed, “Volvo Car USA has decided to discontinue sales of the EX30 and EX30 Cross Country in the US market after the 2026 model year.”
The automaker tells me the EX30 will remain available in global markets and will continue to be imported and sold in Mexico and Canada. Recently, Volvo’s flagship EX90 — built at Volvo’s South Carolina factory — halted Canadian exports of the 2026 model year, the victim of retaliatory tariffs aimed at the US. When asked how this shift will affect the road, a Volvo representative told CNET that the company’s goal of an electrified world by 2030 remains unchanged.
Volvo only sold 5,409 EX30s in 2025.
“Volvo Cars’ commitment to electrification with our customers remains unchanged,” a representative told CNET, “and we look forward to continuing to bring new electrification options to our US customers, including the new EX60 and the updated EX90.”
In January, at the beginning of the game the upcoming Volvo EX60it was my expert opinion that the new mid-range model would be the make-or-break point for the brand’s US ambitions after the tumultuous releases of its first two dedicated EV models. With the EX30 coming to an end soon and vulnerable in an increasingly market where only the most powerful models remain, Volvo now finds itself in an even more precarious position.
