Dating app Bumble is bringing artificial intelligence to the matchmaking process using a new AI assistant called Bee. The dating app revealed the upcoming features during its 2025 fourth-quarter earnings call this week. CEO Whitney Wolfe Herd said the company’s revamped platform, called Bumble 2.0, is expected to launch sometime this spring, with tools designed to make profiles more personal and matches more meaningful.
One of the biggest changes is what Bumble calls a “chapter-based profile.” Instead of presenting users as a few fixed details, the new format allows people to share different “chapters” of their lives — basically short story-like sections that highlight experiences, interests or defining moments.
Today, a typical Bumble profile looks like other dating apps: name, age, photos and a few quick facts like job title or hometown. From there, the process is normal. Swipe left if you are not interested. Swipe right if so.
The new format, Bumble hopes, will give users a chance to show more of who they are before someone makes that split-second decision.
Another feature, called Dates, will rely on a new AI assistant to help users find connections.
No more swiping?
Wolfe Herd said Bumble may test removing swipes in certain markets and see how members react to the discontinued feature.
During the earnings call, Wolfe Herd said people are tired of being “photographed and potentially swiped out” and that a chapter-based profile will help people tell their stories.
With a chapter-based format, members will be able to share more about themselves beyond the basics, hopefully interesting potential partners. One member may be impressed by another’s trip to Italy. They connect to learn more, and maybe similarities will be created. It’s also a way for Bumble to get more data to feed its AI and get well-rounded profiles of its members.
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Wolfe Herd said Bumble wants its members to express themselves more than just their basic profile.
“Ultimately, dating only works if you really understand the other person’s story,” Wolfe Herd said during the earnings call. “This is where chemistry and connection really happen. It’s the intersection of a person going from a stranger that you’ve dismissed to someone that you’re genuinely interested in. As we were rethinking the profile, we thought, why not bring people to life as a story? Everyone has a story to tell, and that’s where people get interesting.”
Wolfe Herd said that many members complain that their potential matches end up in “dead ends” that go nowhere. He said Bumble will introduce “more dynamic ways” for members to connect.
The bee as a measurer
Wolfe Herd also said the AI-powered bee will serve as a personal dating assistant and coordinator by “learning members’ values, relationship goals, communication style, lifestyle and dating goals.”
Bumble already uses AI to help members improve their profiles and find potential matches, but Bee will be a big improvement in that effort.
Bumble’s AI assistant will read members’ personal information and try to find compatible matches with other members.
Bee will use member information to “identify interactions” with other members. Wolfe Herd said the company’s goal is “to get solid information about who you are and what you want and really understand your story.” That process can be by typing or voice.
If a member wants to use Dates to find a match, Bee can use its AI to find matches among other Bumble members and present that person as a possibility. Wolfe Herd said the company will soon begin beta testing Bee with a small, select group of Bumble consumers.
Other dating apps also use AI in their processes to varying degrees. Grindr has a “wingman” chatbot that helps members write replies, identify potential matches and schedule dates. Tinder and Hinge, both owned by Match Group, use AI assistants to create icebreakers and improve member interactions. For example, Hinge launched Convo Starters late last year to help members start interesting conversations.
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