The facilitator Brandon Edelmanaka Bran Flakezz, has been open about his finances, but he is not willing to reveal one specific aspect of his wealth.
“Honestly, the only thing I can’t share with my fans is how much a particular partnership paid me,” Edelman said. People in a statement published on Thursday, April 2. “That would definitely be against the rules!”
Edelman noted that “there is a lot of red tape around salary disclosure in both the content creation world and the corporate world.”
“I feel that it benefits no one but the CEOs of these big box companies,” he said, noting that salary transparency would enable people to better negotiate their salaries and “lead us all better.”
“I think sharing my income is something that sets me apart from many other creators and helps build trust in my community,” he continued.
Edelman went public with his finances during a 2025 episode of the “Secrets of the Trade” podcast, sharing that he made $768,000 in product deals last year. He went on to explain that he has been “leaning” towards $5,000 a month in the TikTok creators fund.
“People don’t see through TikTok that I just got money from the creator’s wallet. I see creators who are actually using the TikTok Store and making $10,000 to $15,000 a month from the TikTok store, which is crazy,” he said, adding that most of his income is from product partnerships. “I’m not a product pusher. I’m not a liaison. Do I do it here and there? Sure. But that’s never going to be the bread and butter of my business. I’m more into entertainment, I’m into comedy.”
Edelman said at the time he was just toying with the idea of hiring an assistant that he thought would be an investment that would pay off in the long run.
“I’m at a point in my career now where I’m like, ‘Okay, but I need to put $70,000 of that into an assistant who can help me and post to a thread, post to Snapchat? And I pay him $70,000 but what if he can make me a couple of $100,000 on other platforms so I can spread now.'” he said.
He continued, “So those are a lot of conversations I have now as a business person. That’s always the most important thing. How do I support? How do I grow? And how can we create growth because now the next thing is here. It’s great. Yeah I always want to grow my platform, but I’m very happy with my platform size. Now it’s like how do I really grow that dollar amount? And there are those conversations, do I invest in this, do I invest in that? So I think that’s part of it. the fun of it all.”
