INTERMEDIATE: The Garfield movie Producer Alcon Media Group wants Parrot Analytics to inform its IP strategy following its acquisition of 108 Village Roadshow Entertainment Group films.
The companies have entered into a strategic agreement that sees Parrot’s cross-platform analytics and content measurement tools used in Alcon’s film, TV, interactive and publishing programs.
This comes after Alcon acquired Village Roadshow’s film library, adding 108 titles to its catalog. The $417.5M deal originally went through the summer of 2025 and a Delaware Bankruptcy Court hearing gave Alcon the rights to the Village Roadshow library, which was acquired after its parent filed for receivership. This allows Alcon to greenlight new projects based on original copyrighted works.
Thus, Alcon holds a large volume of library titles and is shifting from a focus on individual production to catalog management and monetization. Village Roadshow headliners who joined the Alcon stable are featured Mad Max: Fury Roadi Ocean’s Eleven series, The Matrix trilogy, The Joker, Ready Player Onei Sherlock Holmes franchise again Totalas we reported last year.
Alcon and Parrot will work together to identify latent demand, evaluate franchise performance and determine the best time to relaunch existing titles in the market. Alcon will use Parrot Analytics’ TV, Movie, and Talent Demand products – as well as Audience Analytics and Audience Sentiment Tools – and use content measurement to determine actions.
“Our founding mission has always been to creatively lead and support artists in a respectful, entrepreneurial way,” said Broderick Johnson and Andrew Kosove, Co-CEOs of Alcon Media Group in a statement.
“As our library grows, so does complexity and opportunity. Working with Parrot Analytics gives us a strong global view of audience demand and independence, measuring subject quality to manage the portfolio with precision and continue to deliver high-quality entertainment.”
LA-based Alcon, an indie finance and production company, has credits on 35 films to date, including the Academy Award-nominated Blade Runner 2049 starring Ryan Gosling and Harrison Ford; The book of Elistarring Denzel Washington and Gary Oldman; Academy Award Nominee for Best Picture The Blind Sidewhich won Sandra Bullock an Oscar for Best Actress; thrillers Insomnia again Prisoners; and the latest Sony Pictures box office hit The Garfield moviean animated film adaptation of a popular cartoon line Garfield.
Since 2015, the company has operated a subsidiary arm of the Alcon Television Group, which is currently producing a series of submissions for Prime Video. Blade Runner 2099 is set for 2027. It has also produced sci-fi series The atmosphereand an animated children’s series Pete the Cata co-production with Amazon MGM Studios, based on the children’s book series.
Parrot is known for developing a proprietary system that allows content owners to see demand for their IP in real time around the world. Many TV and film companies have used the tools in their strategic thinking, and Alcon is now doing the same.
“Global content standardization is the new standard for modern studios, broadcasters and content creators around the world to increase the return on investment in content. At this scale, you need an operating system to develop, measure and monetize IP. Our end-to-end entertainment analysis system transforms content from all categories into measurable, comparable and investment – without reducing all stakeholders involved in the greatest return on creativity,” said Wal. Seger, CEO of Parrot Analytics.
