Indie wrestler explains how social media is important to get noticed online
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The social media game is tough to compete in. Influence is not as easy as it looks and being able to sell yourself as a brand is difficult for many people to overcome.
Pro wrestling stars like Richard Holliday and Ben Bishop masterfully put together a marketing game that made two of the most visible wrestlers in the independent scene. The two boxers boast thousands of followers on multiple social media platforms.
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Pro wrestler Dono Hefner wants to make a name for himself in the indies. (Courtesy of Fox News Digital)
Dono Henfer is taking a page out of their playbook.
Fans may not know the name yet, but he works hard to use social media to his advantage. Inspired by Holliday, Bishop and Tommy Invincible, Hefner told Fox News Digital that social media is an important tool for anyone coming into the indies.
“Richard Holliday — that’s the one person I look up to right now in the independent arena. I feel like he’s very smart. He’s putting himself out there and his brand,” he told Fox News Digital in a recent interview. “A lot of people don’t use social media for profit. I feel like if that’s one tool you need in the wrestling world, I feel like a lot of people are.
“Not many people use social media to their advantage like him, Ben Bishop, Tommy Invincible, all those guys. They’re all smart. And that’s what I’m doing now. I’m posting every day.”
Most importantly, Hefner stressed, you never know who might be watching on the other side.
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“No matter what, I’m always putting together new strategies. I’m always coming up with a new way of how to position myself, make my name public because you never know who’s watching,” he said. “Whether it’s 100, 500, 1,000 views, you just don’t know who’s behind that screen view. People have their opinions on what you post, they have their opinions on what you’re doing, it doesn’t matter. It could be someone in WWE watching your stuff and you don’t know that because Instagram doesn’t tell you who’s watching your stuff.”
Pro wrestler Dono Hefner enters through the curtain. (Courtesy of Fox News Digital)
Hefner said he got into pro wrestling watching it as a kid and wanted to go in a different direction after high school.
He told Fox News Digital that he took the opportunity to enter the ring.
“Yeah, I’ve always loved wrestling since I was little and as time went on, when I got older and got into high school, I was like, ‘What do I want to do with my life?’ No kind of degree, no kind of job – none of this is interesting,” he said. “Wrestling has been with me since I was 5 or 6 years old. So, I was like, you know, let me be that different kind of bubble.
“Not everybody can say they’re a wrestler. People are doctors and nurses and all that. So I said you know, let’s give you a shot. You only live once.”
Right now, as he looks to get as booked as possible, Hefner said he will continue to ride the wave of pro wrestling for as long as possible.
“It’s good to have an end goal, right? But I think, as time goes on, where will it take me. I’m here to ride, whether it’s 10 years, 15 years, 20 years, people have their stories, people carve their paths,” he said. “Where I end up, wherever I am, is where I’ll be. I don’t really set a goal.”
Dono Hefner does a moonsault. (Courtesy of Fox News Digital)
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Hefner said he’s “all over the place” about where he’s fighting next. He said he will be in Puerto Rico on June 13.
