Caitlin Clark leads WNBA marketing rankings as Angel Reese trails behind in new study
In a recent survey that should surprise no one, Caitlin Clark is the most marketable player in the WNBA. But Angel Reese is not far behind.
According to Covers’ new “WNBA Marketability Index 2026,” Clark topped the league with 83 out of 100 points, while Reese came in second at 80.
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Indiana Fever guard Caitlin Clark celebrates after hitting a 3-pointer during the game against the New York Liberty at Gainbridge Fieldhouse in Indianapolis on June 14, 2025. (Grace Smith/IndyStar)
The study ranked players based on a combination of social reach, search demand, brand strength and on-court visibility. Clark was in charge of almost every category.
The Indiana Fever star earned a perfect score of 100 for search demand, brand strength and court presence. Reese, meanwhile, beat Clark in one category: the power of social media. The Atlanta Dream star posted a career-best 100 points compared to Clark’s 46.
That’s the tracks.
Clark is the biggest artist in women’s basketball by a mile, but Reese has built herself a social media machine — with more than 12 million followers across Instagram, TikTok and X. His brand savvy is undeniable.
According to the report, Reese “leads the field in outreach and engagement, turning critical moments into a broad portfolio of endorsements across fashion, technology and food products.”
US basketball player Angel Reese arrives at the Metropolitan Museum of Art in New York for the 2026 Met Gala celebrating “Costume Art” on May 4, 2026. (Angela Weiss/AFP)
Still, when it comes to total attention, Covers says Clark still has a limit.
“Backed by partnerships with Nike, Gatorade, and State Farm, he sits atop his commercial ranks,” the report said.
The study also pointed to Clark’s impact on television ratings and league exposure, noting that all 44 Indiana Fever games this season will be nationally televised or broadcast.
“High usage, viral highlights, and sold-out arenas have made her the WNBA’s attention driver,” Covers wrote.
THE WNBA FINALLY WELCOME THE MIRACLE OF CAITLIN CLARK ON AN UNSEEED NATIONAL TV PROGRAM.
Some levels were not so close.
Paige Bueckers finished third with 67 points, followed by A’ja Wilson (49) and Sabrina Ionescu (44). Sophie Cunningham came in at number 6 with 38 points, ahead of Cameron Brink, Kelsey Plum, Breanna Stewart and Hailey Van Lith.
The report also comes at an interesting time, given the recent backlash of WNBA commercials featuring Wilson, Ionescu and Bueckers — but not Clark.
It directly incorporates that argument into research.
“That quickly became part of the conversation on the Internet, with fans asking why the league came up so much in the advertising space,” the report said.
Angel Reese and Caitlin Clark pose for photos before the 2024 WNBA Draft at the Brooklyn Academy of Music in Brooklyn, NY, on April 15, 2024. (Brad Penner/USA TODAY Sports)
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Despite the efforts of the left-wing media and the WNBA’s “old guard” to convince you otherwise, Clark is drawing attention like no one else is playing right now. The numbers back it up. Television ratings support it. Sold platforms support it.
And according to this research, only Reese is even remotely in the same ZIP code.
