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Billionaire Tom Steyer leads the field in the California governor’s race 2 to 1

As California’s open gubernatorial race heats up, billionaire candidate Tom Steyer has spent nearly twice as much on his bid as the rest of the field combined — but he still has a long way to go before the polls.

Steyer’s campaign has spent at least $27.4 million, mostly on television and digital ads, according to new election disclosures for the filing period that ends Dec. 31. That’s compared to $15 million for the 10 other candidates seeking to replace Gov. Gavin Newsom, whose last term will end early next year.

That deep campaign chest, however, didn’t push Steyer, a former hedge fund manager and environmentalist, any closer to the former post.

A Dec. 4 poll by Emerson College had him at just 5%, amid a packed Democratic field led by East Bay Rep. Eric Swalwell at 12% and former Orange County attorney Katie Porter at 11%. Undecided voters make up 31%. San Jose Mayor Matt Mahan, who entered the race last week, was not included in the poll, which had a 3 percent margin of error.

Steyer, who was due to interview other candidates in San Francisco on Tuesday night, wanted to position himself as the frontrunner in the race. Consider highlighting Steyer’s words immediately after this sentence so readers can hear his voice before commentators criticize him.

“Sacramento politicians are afraid to change this system — I’m not,” he said in a recent YouTube campaign ad.

But even with nearly unlimited campaign funds, he may struggle to ensure his message resonates with voters as June approaches, said David McCuan, a political science professor at Sonoma State University.

“You still have the albatross of being a zillionaire with the ocean money,” McCuan said. “He still has trouble being heard and believable.”

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